Stitches, a craft store located in Seattle. I approached me to refresh their logo and appeal to a younger market. They wanted their brand to stand out from competitors like Joann's and Hobby Lobby.
To achieve this, I created a modern and playful logo that would appeal to a younger demographic. I used a bright and bold color palette to make the logo pop and stand out from competitors. The new logo is a fresh take on the traditional needle and thread imagery often associated with craft stores.
Overall, the Stitches logo refresh is a perfect representation of the brand's fun and creative spirit. It is sure to attract a new generation of crafters to their store.
