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Polar Seltzer

The Project



Design + Branding

This rebranding project involves refreshing the packaging design for the long-standing Polar Seltzer brand. The goal is to maintain the brand's history and heritage while appealing to a contemporary audience.

The target audience includes health-conscious individuals looking for a trusted brand with a rich history. The design will evoke a sense of timelessness and credibility while standing out on the shelf. The messaging will focus on the brand's quality, natural flavors, and long-standing history. The overall tone of the new packaging will feel established and credible while still being refreshing and modern.

Untd is a brand dedicated to empowering individuals to pursue their passions and unlock their full potential. With a focus on quality and innovation, our products are designed to help you achieve your goals and express your unique style. From stylish apparel to cutting-edge tech accessories, Untd has everything you need to elevate your game. Join the Untd community today and discover a world of possibilities.