This rebranding project involves refreshing the packaging design for the long-standing Polar Seltzer brand. The goal is to maintain the brand's history and heritage while appealing to a contemporary audience.
The target audience includes health-conscious individuals looking for a trusted brand with a rich history. The design will evoke a sense of timelessness and credibility while standing out on the shelf. The messaging will focus on the brand's quality, natural flavors, and long-standing history. The overall tone of the new packaging will feel established and credible while still being refreshing and modern.
